There you are scrolling through your social media feed or Google news, and another new trend is taking the world by storm. Or worse, your competitor has been featured in the press again. So, how do you become the next big thing and get the attention that your business deserves? Timing is a key factor in making sure of that!
You hear about planning ahead for your marketing all. the. time. But, did you know there’s more to the importance of timing than just the events and happenings surrounding your business? When you post, when your customers are online, and your response time are key to your marketing strategy, too.
We all know the phrase “timing is key”, but how do you implement that in your digital marketing practices? We’re giving you 3 tips to help your business become the next big thing!
Content relevancy is an integral part of your marketing and content plan. Your brand should be relevant to your ideal customer, as well as to local, regional, and world events/news.
First and foremost, your marketing content – whether printed or digital – should be relevant and relate to your ideal customer. By creating a customer persona (figuring out the details about your customers – age, interests, etc), you are able to create useful content tailored specifically to them. When your content is relevant to and serves your ideal customer, you’ll drive more qualified leads. These in turn, lead to more sales!
Additionally, you should also consider the relevance of events and happenings surrounding your business. This can range across industries and localities. You should take into account current events and holidays – and use them appropriately in your marketing strategy.
A current example of this could be the COVID-19 pandemic. If you are in the medical field, you should look ahead at the marketing campaigns and content you have planned. Perhaps you should pause them or pivot your content. The same can be said for governmental organizations, schools, tourist attractions, and the hospitality industry. When your business could be impacted by local, regional, or world news, it’s important that your marketing is relevant to current events.
When are your customers online? When will they be checking emails? Posting on social media? When you create your customer persona, you should be able to answer some of these questions. You can also use analytics to figure this out, too! If analytics aren’t available to you, you can also test different days and times and track the results yourself.
Naturally, you’re going to have more engagement, across a variety of platforms, if you are capitalizing on the times that your customers are naturally online. If you are posting inconsistently and at random times, then it is unlikely that your customers will engage with your brand. Don’t forget to use different elements, such as a call-to-action and posting in stories to draw more engagement from your customers.
Lastly, you should focus on the timing of your customer service. Customer service has almost completely gone digital today. People no longer want to call an 800-number to get a question answered or voice a concern. Instead, they’ll go straight to social media to ask or to share their experience (good and bad!).
You should consider implementing a standard practice of how often you will check your profiles and the minimum amount of time it will take to respond to a customer’s comment or direct message. It’s best to respond as soon as possible. This not only helps keep a customer service issue under control, but also shows that your business is genuinely engaged and concerned about your customers!
The world of social media and digital marketing moves fast and customer attention spans are short. Timing is key to make sure your business is seen. Having a social media schedule is a great way to stay on top of everything and make sure you are being consistent. Also keep your eye on the news to see if there’s any news stories you can jump on that are relevant to your business.
Make sure you are paying attention to your analytics to see what’s working and what’s not working. Sometimes a strategy might work well for a while, and then the algorithms get updated and you have to start all over. That’s why it’s important to stay on top of your digital and social media marketing and not just “set it and forget it”!
Here at AGC we can help your business implement a digital marketing strategy. Each month we review what’s working and what’s not working to make sure we are staying on top of trends!