Alyssa Gay Consulting is excited to announce we are now offering Branding Services! Our graphic design team and account managers are ready to update your current brand or start from scratch designing a logo, selecting fonts, and a color palette, and creating beautiful templates that you can use throughout your marketing.
“The fundamental idea behind the brand is that in everything the organization does, everything it owns, and everything it produces should project a clear idea of what it is and what its aims are.” – Wally Olins
What is Branding?
Branding is how you establish your company to the public. This is done through your logo, color palette, typography, graphics, and text that represent your company. It may sound simple enough, but branding is the difference between a successful, impactful company and a company that people forget about. Every interaction people have with your brand should reinforce the core values of your company. If your brand is inconsistent, customers will often be confused and purchase elsewhere.
If you’re feeling overwhelmed thinking about branding, we are here to help! Our team will create a beautiful brand strategy that you can implement and use throughout your business.
Once you decide to work with AGC, we will have a kick-off call to discover your brand’s core identity. We will also discuss the goals that you have for your business and determine your target audience. Our main priority is to gather details that will help take your business from point A to the desired point B. After this kick-off call, our team begins market research, shaping your mission, vision, values, and purpose. We will also strategize how to synthesize these details in a way that connects your brand to your dream clients. We will use all of this information to draft an initial concept that we will review together and adjust as necessary.
Our standard and premium packages are designed with you, the business owner, in mind. These packages include full brand development, from logo and color palettes to custom illustrations and printed marketing collateral designs.
Ready to get started with branding for your business or a brand refresh? Get in touch with us below!