Influencer Marketing: The Hottest New Trend

Influencer Marketing. Are you using it?  If not, you most definitely should be. 

What is Influencer Marketing?

Influencer marketing is a cohesive branding partnership between the brand/product and an influencer. 

To understand this type of marketing you also need to understand the world of influencers. A social media influencer or content creator is an individual who has built a trusting and loyal fan base of online followers by sharing their curated content. This may be done by posting photos, videos, or a mixture of both.

When a brand or business chooses to partner with a social media influencer, they are not only building a partnership with the influencer themselves, they are ultimately building a relationship with the influencer’s followers as well. 

3 friends posing for a selfie in front of a camera at PAINT Nail Bar


The brand contracts the influencer to share/promote/review and ultimately become the face of their product or service. Brands can approach the influencer with the requested deliverables (required photos, hashtags to use, etc.), and request how the content should be laid out, but ultimately, the influencer should have as much creative control as the brand can allow. This is why verifying your influencers and their following before finalizing a partnership can be the hardest part of the entire process, yet it’s the most important. 

But, Does This Type of Marketing Work? 

female holding out a mimosa with her right hand to show off her engagement ring
photo: @sammyraejohnson

Influencer marketing has hit the ground running. 91% of companies using this unique type of marketing, report it to be effective with 71% of marketers say that customers gained from influencer marketing are higher-quality than those gained from other kinds of marketing

Since the launch of Influencer Marketing within AGC, our clients have had tremendous results. One client’s 2-day marketing campaign not only produced a 300% growth in their social media audience, they also booked out ALL available services for weeks in advance, during their FIRST WEEK IN BUSINESS!  

female modeling a light blue outfit in front of a canary yell building.
Photo: @chelseasharek

Why do I need Influencer Marketing?

The actual question is, why don’t you use it yet? Influencer Marketing continues to grow and expand, and has doubled its market by over 50% each year since 2016. It is set to be a 15 billion market by the end of 2022

Benefits of partnering your brand/business with reputable influencers provides results including but also not limited to:

  • Building Brand Awareness
  • Enrich Content Strategy
  • Effectively Reach Target Audiences
  • Build Relationships With Target Market Influencers and Their Loyal Followers.

In the world of social media, we get it, it’s consistently changing, constantly evolving, and it can be pretty overwhelming to keep up with the trends, especially when it comes to Influencer Marketing. 

No need to worry, our influencer marketing team within AGC can help you navigate through ALL those unknown and be well on your way to hosting an incredibly successful influencer campaign. 

We can help you: 

  • Design and build campaigns perfectly curated for your brand and your marketing needs
  • Compile a list of local and national influencers who align with your brand and your brand’s unique standards.
  • Communicate and Contract all influencers chosen for your specific campaign
  • Track/Follow all analytics during your campaign. 
  • And much more!

What are you waiting for? Get started with your influencer marketing campaign today!

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