Client Spotlight: Trade Mark Interiors

Today, we are highlighting our work with Trade Mark Interior Design. Our team has been working with them on social media and email marketing as well as SEO strategy, website copywriting, and blog writing.

About Trade Mark Interiors

Trade Mark Interiors is an interior design firm located in Sarasota, FL. CEO Tracee Murphy started Trade Mark 20 years ago in 2000. They specialize in new construction for residential and commercial design.

The Services

Our team provides social media management and email marketing for Trade Mark Interiors. After doing our initial audit, we started with content creation and then regularly posting on social media accounts, and sending out captivating email newsletters. We also create a new guide each month to use as an email capture lead magnet. We also work with TMI to update their website with photos of their new work, details of their services, and more, to create a great digital customer experience.

AGC started working with TMI in January, and little did we all know about the impending COVID-19 pandemic. We were able to quickly pivot TMI’s content as well as their strategy to help them through this time. Our team shifted the focus of their content to target everyone sitting at home working on home projects as well as services that TMI could offer virtually. We also ran a giveaway for a virtual designer room package. TMI also started offering virtual design consultations. We designed content to highlight on social media and in their email newsletter. This was a great opportunity for Trade Mark Interiors to provide helpful content and keep marketing their business through uncertain times.

Trade Mark Interiors is very collaborative and we make sure all the content fits their aesthetic. Plus, we love all of the gorgeous photos and videos from their projects! ๐Ÿ˜

The Results

Each month, we provide analytics reports and it has been fantastic to track these results! Since we have started posting regularly, Trade Mark Interiorโ€™s following has been steadily increasing and driving more traffic to the website. The results have been so great that TMI recently added our blog post services to boost their organic SEO.ย 

In just five months we have seen:

  • 16.31% increase in organic followers
  • Reached our follower goal in 3 months – and have set new goals!
  • 225.73% increase in social media engagement rate
  • Steady follower count growth
  • Increased organic website traffic
  • Consistently higher engagement rates across social and emails than industry standard
  • More referral traffic from email newsletter
  • Primarily reaching target demographics & majority of web traffic is from their target customer!

Cheers to 20 years and to these amazing results, Trade Mark Interiors!

Our AGC team loves working with the TMI team and looks forward to continued growth and success! If you’re looking for a collaborative marketing agency, that gives you great results even amidst a global pandemic, let’s chat!

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