Category: Small Business Marketing

Content relevance may be a buzzword that you hear when it comes to your content & digital marketing strategy. But what exactly is it? Today, we’re sharing details on what content relevance is and why you should care about it! What is Content Relevance? Content relevance is a combination of two things: customer relation and […]

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Recently, I met with a potential client. We chatted a lot about what their goals are, how social media and digital marketing can help them reach those goals; as well as the results that other clients of Alyssa Gay Consulting have experienced. Of course, budget came up, too. I quickly learned that their budget had […]

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Are you a business owner who is maybe a little discouraged? You feel alone in your struggles? You have clients who are not…ideal? Maybe you’ve focused a bit too much on the “fun” and glamorous parts of owning a business and not enough on laying a solid foundation? Curious how to optimize your business so […]

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It’s been a minute since we’ve posted one of these, but we’re back today with a client spotlight blog. We’re going to highlight our client, how we’ve worked together, and the results they’ve seen since working with Alyssa Gay Consulting for social media management. Superior Pools of Southwest Florida has been working with us since […]

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If you follow me on social media, you know that last week, I asked all of you to share what your pain points are with social media and digital marketing. Topics ranged from SEO best practices to analytics to Instagram engagement and everything in between. I heard from many of you (thank you!), and Instagram […]

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I often get asked by business owners and other professionals if they should have a business page on Facebook, Instagram, LinkedIn or other platforms, versus using a personal profile or just sharing on their own profile. The quick answer is: YES! There are many benefits to having a business page that you simply cannot take […]

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Tomorrow is February 14th, the day filled with love, flowers, chocolate, and all things sweet – but before we get there, we must recognize today, February 13, and celebrate GALentines Day! Galentines Day was brought to fruition by Leslie Knope of Parks & Rec, and is now an “unofficial” holiday for ladies to celebrate ladies! […]

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 SRQ Magazine is one of our premiere magazines that highlights everything local in our area – from events to non-profits to individuals making a difference. This is their second year hosting the Localpreneur of the Year awards. The Localpreneur of the Year award was “developed to recognize entrepreneurs who have made impactful regional contributions. The […]

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Cue the donuts & confetti! I can hardly believe it’s been one year since I’ve taken the leap and officially started this business. I am so excited to have made it to this milestone – because, let’s be real, not all entrepreneurs make it this far. To celebrate, I thought I’d share (with some help […]

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