The digital marketing world is constantly changing and as a small business it can sometimes be hard to keep up with. So, what can you expect to see in 2020? From influencer marketing to mental health breaks to platform specific tips, we’ve compiled our findings for digital marketing trends and tips for the new year! […]

Today, we’re diving into what is a bit of an obscure, not-often-discussed topic: your website & ADA compliance. The Americans with Disabilities Act was passed in 1990 and “is the nation’s first comprehensive civil rights law addressing the needs of people with disabilities, prohibiting discrimination in employment, public services, public accommodations, and telecommunications,” according to […]

We recently shared about what content relevance is why you should care about it. That post mainly focused on content relevance and its relation to search engine optimization (SEO). When you focus on content relevance for SEO, there are different things that should be taken into consideration: content language, body text, page title, supporting imagery, […]

Content relevance may be a buzzword that you hear when it comes to your content & digital marketing strategy. But what exactly is it? Today, we’re sharing details on what content relevance is and why you should care about it! What is Content Relevance? Content relevance is a combination of two things: customer relation and […]

Are you a business owner who is maybe a little discouraged? You feel alone in your struggles? You have clients who are not…ideal? Maybe you’ve focused a bit too much on the “fun” and glamorous parts of owning a business and not enough on laying a solid foundation? Curious how to optimize your business so […]

Today, we’re featuring the work we did with Zoomies Pet Care. Zoomies Pet Care is a pet sitting, boarding, and grooming facility based in Georgia. That’s right – you don’t have to be local or in the same state for us to work together! Zoomies initially started as a mobile pet sitting service. Jessica, the […]

This is the first in our series of client spotlight blogs. In these blogs, we’re going to highlight the client, how we’ve worked together, and the results they’ve seen since working with Alyssa Gay Consulting. Today, we’re going to look at Two Stories Media. Two Stories Media is a full-service production company based in St. […]

Today, I’m starting a series on what it looks like to work with me here at Alyssa Gay Consulting. Throughout this series, we’ll dive into the client process, what that looks like for you, and even take a look at some of the results that my clients have achieved! The Struggle is Real. via GIPHY […]

Yep, there it is, the big, bad, scary word: SEO. If you’re unfamiliar with SEO, it stands for Search Engine Optimization. Basically, it’s the techniques that you employ on your website to be seen in search engines by your potential clients. You want to optimize your website content so that your website appears before competitors […]