The digital marketing world is constantly changing and as a small business it can sometimes be hard to keep up with. So, what can you expect to see in 2020? From influencer marketing to mental health breaks to platform specific tips, we’ve compiled our findings for digital marketing trends and tips for the new year! […]

If you follow me on social media, you know that last week, I asked all of you to share what your pain points are with social media and digital marketing. Topics ranged from SEO best practices to analytics to Instagram engagement and everything in between. I heard from many of you (thank you!), and Instagram […]

I often get asked by business owners and other professionals if they should have a business page on Facebook, Instagram, LinkedIn or other platforms, versus using a personal profile or just sharing on their own profile. The quick answer is: YES! There are many benefits to having a business page that you simply cannot take […]

Cue the donuts & confetti! I can hardly believe it’s been one year since I’ve taken the leap and officially started this business. I am so excited to have made it to this milestone – because, let’s be real, not all entrepreneurs make it this far. To celebrate, I thought I’d share (with some help […]

This is the first in our series of client spotlight blogs. In these blogs, we’re going to highlight the client, how we’ve worked together, and the results they’ve seen since working with Alyssa Gay Consulting. Today, we’re going to look at Two Stories Media. Two Stories Media is a full-service production company based in St. […]

Today, I’m starting a series on what it looks like to work with me here at Alyssa Gay Consulting. Throughout this series, we’ll dive into the client process, what that looks like for you, and even take a look at some of the results that my clients have achieved! The Struggle is Real. via GIPHY […]

A question I’m often asked is if a client’s business should have a presence on LinkedIn. There are so many social media platforms today and a lot of people don’t want or have the resources to spend the time or effort to add one. more. platform. It takes time to build a page, create content, […]

Has anyone else fallen down the Pinterest rabbit hole for days…I mean, hours? (C’mon, I know it’s not just me!) I’m a sucker for a good brand on Pinterest. I love being able to seek them out for inspiration and once I find one that I really like, I can go back again and again. […]

We all know and lament about the dreaded Instagram algorithm. “What is an algorithm?,” you may ask. Every search engine and social media site uses some sort of algorithm. In short, for Instagram, your post is published and released to a small percentage of your followers; if it gets good engagement, then it is released […]