Category: Digital Strategy

Content relevance may be a buzzword that you hear when it comes to your content & digital marketing strategy. But what exactly is it? Today, we’re sharing details on what content relevance is and why you should care about it! What is Content Relevance? Content relevance is a combination of two things: customer relation and […]

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Are you a business owner who is maybe a little discouraged? You feel alone in your struggles? You have clients who are not…ideal? Maybe you’ve focused a bit too much on the “fun” and glamorous parts of owning a business and not enough on laying a solid foundation? Curious how to optimize your business so […]

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If you follow me on social media, you know that last week, I asked all of you to share what your pain points are with social media and digital marketing. Topics ranged from SEO best practices to analytics to Instagram engagement and everything in between. I heard from many of you (thank you!), and Instagram […]

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I often get asked by business owners and other professionals if they should have a business page on Facebook, Instagram, LinkedIn or other platforms, versus using a personal profile or just sharing on their own profile. The quick answer is: YES! There are many benefits to having a business page that you simply cannot take […]

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Cue the donuts & confetti! I can hardly believe it’s been one year since I’ve taken the leap and officially started this business. I am so excited to have made it to this milestone – because, let’s be real, not all entrepreneurs make it this far. To celebrate, I thought I’d share (with some help […]

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Today, we’re featuring the work we did with Zoomies Pet Care. Zoomies Pet Care is a pet sitting, boarding, and grooming facility based in Georgia. That’s right – you don’t have to be local or in the same state for us to work together! Zoomies initially started as a mobile pet sitting service. Jessica, the […]

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This is the first in our series of client spotlight blogs. In these blogs, we’re going to highlight the client, how we’ve worked together, and the results they’ve seen since working with Alyssa Gay Consulting. Today, we’re going to look at Two Stories Media. Two Stories Media is a full-service production company based in St. […]

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A question I’m often asked is if a client’s business should have a presence on LinkedIn. There are so many social media platforms today and a lot of people don’t want or have the resources to spend the time or effort to add one. more. platform. It takes time to build a page, create content, […]

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Has anyone else fallen down the Pinterest rabbit hole for days…I mean, hours? (C’mon, I know it’s not just me!) I’m a sucker for a good brand on Pinterest. I love being able to seek them out for inspiration and once I find one that I really like, I can go back again and again. […]

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