Category: Digital Strategy

Digital Strategy

There you are scrolling through your social media feed or Google news, and another new trend is taking the world by storm. Or worse, your competitor has been featured in the press again. So, how do you become the next big thing and get the attention that your business deserves? Timing is a key factor in […]

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In this increasingly digital world, using analytics to market and grow your business is becoming more and more necessary. When you think of data analytics, you might think this only applies to really large corporations. However, it is equally important for small businesses to focus on the data. Collecting and interpreting data can help you […]

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We are living in unprecedented times. The world, but even more so – our communities – are dealing with uncertainty and fear. Many businesses have no choice but to close their store fronts and others are trying to figure out how to adapt in this time so they don’t have to close up shop completely. […]

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The digital marketing world is constantly changing and as a small business it can sometimes be hard to keep up with. So, what can you expect to see in 2020? From influencer marketing to mental health breaks to platform specific tips, we’ve compiled our findings for digital marketing trends and tips for the new year! […]

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Today, we’re diving into what is a bit of an obscure, not-often-discussed topic: your website & ADA compliance. The Americans with Disabilities Act was passed in 1990 and “is the nation’s first comprehensive civil rights law addressing the needs of people with disabilities, prohibiting discrimination in employment, public services, public accommodations, and telecommunications,” according to […]

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We recently shared about what content relevance is why you should care about it. That post mainly focused on content relevance and its relation to search engine optimization (SEO). When you focus on content relevance for SEO, there are different things that should be taken into consideration: content language, body text, page title, supporting imagery, […]

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Content relevance may be a buzzword that you hear when it comes to your content & digital marketing strategy. But what exactly is it? Today, we’re sharing details on what content relevance is and why you should care about it! What is Content Relevance? Content relevance is a combination of two things: customer relation and […]

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Are you a business owner who is maybe a little discouraged? You feel alone in your struggles? You have clients who are not…ideal? Maybe you’ve focused a bit too much on the “fun” and glamorous parts of owning a business and not enough on laying a solid foundation? Curious how to optimize your business so […]

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If you follow me on social media, you know that last week, I asked all of you to share what your pain points are with social media and digital marketing. Topics ranged from SEO best practices to analytics to Instagram engagement and everything in between. I heard from many of you (thank you!), and Instagram […]

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