The digital marketing world is constantly changing and as a small business it can sometimes be hard to keep up with. So, what can you expect to see in 2020? From influencer marketing to mental health breaks to platform specific tips, we’ve compiled our findings for digital marketing trends and tips for the new year! […]

Today, we’re diving into what is a bit of an obscure, not-often-discussed topic: your website & ADA compliance. The Americans with Disabilities Act was passed in 1990 and “is the nation’s first comprehensive civil rights law addressing the needs of people with disabilities, prohibiting discrimination in employment, public services, public accommodations, and telecommunications,” according to […]

We recently shared about what content relevance is why you should care about it. That post mainly focused on content relevance and its relation to search engine optimization (SEO). When you focus on content relevance for SEO, there are different things that should be taken into consideration: content language, body text, page title, supporting imagery, […]

Content relevance may be a buzzword that you hear when it comes to your content & digital marketing strategy. But what exactly is it? Today, we’re sharing details on what content relevance is and why you should care about it! What is Content Relevance? Content relevance is a combination of two things: customer relation and […]

Recently, I met with a potential client. We chatted a lot about what their goals are, how social media and digital marketing can help them reach those goals; as well as the results that other clients of Alyssa Gay Consulting have experienced. Of course, budget came up, too. I quickly learned that their budget had […]

Are you a business owner who is maybe a little discouraged? You feel alone in your struggles? You have clients who are not…ideal? Maybe you’ve focused a bit too much on the “fun” and glamorous parts of owning a business and not enough on laying a solid foundation? Curious how to optimize your business so […]

If you follow me on social media, you know that last week, I asked all of you to share what your pain points are with social media and digital marketing. Topics ranged from SEO best practices to analytics to Instagram engagement and everything in between. I heard from many of you (thank you!), and Instagram […]

I often get asked by business owners and other professionals if they should have a business page on Facebook, Instagram, LinkedIn or other platforms, versus using a personal profile or just sharing on their own profile. The quick answer is: YES! There are many benefits to having a business page that you simply cannot take […]

Cue the donuts & confetti! I can hardly believe it’s been one year since I’ve taken the leap and officially started this business. I am so excited to have made it to this milestone – because, let’s be real, not all entrepreneurs make it this far. To celebrate, I thought I’d share (with some help […]