Category: Campaign Marketing

Campaign Marketing

There you are scrolling through your social media feed or Google news, and another new trend is taking the world by storm. Or worse, your competitor has been featured in the press again. So, how do you become the next big thing and get the attention that your business deserves? Timing is a key factor in […]

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We are living in unprecedented times. The world, but even more so – our communities – are dealing with uncertainty and fear. Many businesses have no choice but to close their store fronts and others are trying to figure out how to adapt in this time so they don’t have to close up shop completely. […]

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Has anyone else fallen down the Pinterest rabbit hole for days…I mean, hours? (C’mon, I know it’s not just me!) I’m a sucker for a good brand on Pinterest. I love being able to seek them out for inspiration and once I find one that I really like, I can go back again and again. […]

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We all know and lament about the dreaded Instagram algorithm. “What is an algorithm?,” you may ask. Every search engine and social media site uses some sort of algorithm. In short, for Instagram, your post is published and released to a small percentage of your followers; if it gets good engagement, then it is released […]

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Yep, there it is, the big, bad, scary word: SEO. If you’re unfamiliar with SEO, it stands for Search Engine Optimization. Basically, it’s the techniques that you employ on your website to be seen in search engines by your potential clients. You want to optimize your website content so that your website appears before competitors […]

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In our digital world, we all receive marketing emails on the daily. Sometimes, we receive what feels like hundreds of them. Regardless of how you feel about email marketing, chances are that you have purchased a product or made a decision about a company based on the marketing emails that you have received. Maybe you’re […]

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Hi there! Nice to meet you! I’m Alyssa Gay and I am so excited for the official launch of my business, Alyssa Gay Consulting! I started AGC after much deliberation, pro and con lists, and thoughtful discussions. I come from a family of entrepreneurs. Their businesses range from make up artistry, to restaurants, to accountants, […]

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