Category: Brand Strategy

Brand Strategy

We recently shared about what content relevance is why you should care about it. That post mainly focused on content relevance and its relation to search engine optimization (SEO). When you focus on content relevance for SEO, there are different things that should be taken into consideration: content language, body text, page title, supporting imagery, […]

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I often get asked by business owners and other professionals if they should have a business page on Facebook, Instagram, LinkedIn or other platforms, versus using a personal profile or just sharing on their own profile. The quick answer is: YES! There are many benefits to having a business page that you simply cannot take […]

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 SRQ Magazine is one of our premiere magazines that highlights everything local in our area – from events to non-profits to individuals making a difference. This is their second year hosting the Localpreneur of the Year awards. The Localpreneur of the Year award was “developed to recognize entrepreneurs who have made impactful regional contributions. The […]

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Cue the donuts & confetti! I can hardly believe it’s been one year since I’ve taken the leap and officially started this business. I am so excited to have made it to this milestone – because, let’s be real, not all entrepreneurs make it this far. To celebrate, I thought I’d share (with some help […]

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Today, we’re featuring the work we did with Zoomies Pet Care. Zoomies Pet Care is a pet sitting, boarding, and grooming facility based in Georgia. That’s right – you don’t have to be local or in the same state for us to work together! Zoomies initially started as a mobile pet sitting service. Jessica, the […]

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This is the first in our series of client spotlight blogs. In these blogs, we’re going to highlight the client, how we’ve worked together, and the results they’ve seen since working with Alyssa Gay Consulting. Today, we’re going to look at Two Stories Media. Two Stories Media is a full-service production company based in St. […]

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Today, I’m starting a series on what it looks like to work with me here at Alyssa Gay Consulting. Throughout this series, we’ll dive into the client process, what that looks like for you, and even take a look at some of the results that my clients have achieved! The Struggle is Real. via GIPHY […]

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We all know and lament about the dreaded Instagram algorithm. “What is an algorithm?,” you may ask. Every search engine and social media site uses some sort of algorithm. In short, for Instagram, your post is published and released to a small percentage of your followers; if it gets good engagement, then it is released […]

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I can hear you now, “So you’re telling me that not only do I need to have social media marketing, I need to track each account, too? And there’s an algorithm working against me anyways! That’s just way too much!” Well, I’m here to let you know that it isn’t too much! It’s important to […]

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