Blog

A question I’m often asked is if a client’s business should have a presence on LinkedIn. There are so many social media platforms today and a lot of people don’t want or have the resources to spend the time or effort to add one. more. platform. It takes time to build a page, create content, […]

Read More

Has anyone else fallen down the Pinterest rabbit hole for days…I mean, hours? (C’mon, I know it’s not just me!) I’m a sucker for a good brand on Pinterest. I love being able to seek them out for inspiration and once I find one that I really like, I can go back again and again. […]

Read More

We all know and lament about the dreaded Instagram algorithm. “What is an algorithm?,” you may ask. Every search engine and social media site uses some sort of algorithm. In short, for Instagram, your post is published and released to a small percentage of your followers; if it gets good engagement, then it is released […]

Read More

I can hear you now, “So you’re telling me that not only do I need to have social media marketing, I need to track each account, too? And there’s an algorithm working against me anyways! That’s just way too much!” Well, I’m here to let you know that it isn’t too much! It’s important to […]

Read More

Yep, there it is, the big, bad, scary word: SEO. If you’re unfamiliar with SEO, it stands for Search Engine Optimization. Basically, it’s the techniques that you employ on your website to be seen in search engines by your potential clients. You want to optimize your website content so that your website appears before competitors […]

Read More

In our digital world, we all receive marketing emails on the daily. Sometimes, we receive what feels like hundreds of them. Regardless of how you feel about email marketing, chances are that you have purchased a product or made a decision about a company based on the marketing emails that you have received. Maybe you’re […]

Read More

Hi, friends! Ever felt like you’re a little bit all over the place? I’ve really felt that recently – between working with current clients and their projects, new client consultations, and managing all the aspects of my own business, it feels like I need more than 24 hours in a day. As a small business […]

Read More

“Branding is so important.” “What’s your brand story?” “Build your brand.” You’ve heard it over and over again, probably to the point that you’re tired of it, but you know that you need to seriously evaluate the brand of your small business. Whether you are a solopreneur, production company, coffee shop, carpenter, and everything in […]

Read More

Hey there! How are you doing? It’s been a couple weeks, I know. January has been busy – personally & professionally, and on top of that I’ve been fighting some sickness (no fun!). Anyway, today I’m back with 5 tips to help you get started on social media! I can’t tell you how many individuals […]

Read More