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Why You Should Care About Analytics

In this increasingly digital world, using analytics to market and grow your business is becoming more and more necessary. When you think of data analytics,

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Three Tips for Marketing in a Crisis

We are living in unprecedented times. The world, but even more so – our communities – are dealing with uncertainty and fear. Many businesses have

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You’re Working from Home, Now What?

In light of current events, much of the nation is now self-quarantining and social distancing. This means that many people are now finding themselves in

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Faces of Alyssa Gay Consulting: Meet Ashley

We’re back today with a very exciting Faces of Alyssa Gay Consulting blog post! Today, we’re introducing you to Ashley Erickson, our account manager here

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Client Spotlight: Fredericksburg Chiropractic

Today, we’re highlighting our work with Fredericksburg Chiropractic. (It’s been a minute since we’ve done one of these, but we promise to get better at

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Galentines Day | Local Woman-Owned Businesses

This is easily becoming one of my favorite days of the year – Galentines Day! You know that we here at Alyssa Gay Consulting love

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Let's bee social

While 2020 was a year that caused a lot of busines While 2020 was a year that caused a lot of businesses to pivot due to numerous world events that occurred, it was also a great learning experience and a time for small businesses and marketing professionals to get creative. ⠀
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Many 2021 social media trends are continuing on that creative path for businesses to find new ways to gain loyal customers. ⠀
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What are some of this year's buzz-worthy social media trends? ⠀
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🐝 User Generated Content: Encourage your social media followers to create their own content. User-generated content (UGC) generates 28% more engagement than standard brand content, according to Hubspot!⠀
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🐝 Memes: Who doesn't love a good meme? They are very popular on social media, especially among younger demographics. Consider creating some clever memes that are easy to share while still promoting your business. ⠀
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🐝 Nostalgia: After the year we all just endured, nostalgia is very big right now. Tap into this trend while planning your content. Even being nostalgic about the good old days of 2019 is enough to get people’s attention! ⠀
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🐝 Social Conscious Marketing: Consumers want your business to join the conversation on issues that are important to them. If your business is environmentally friendly or focuses on mental health, make sure to highlight that in your marketing and PR. ⠀
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To learn how to incorporate these trends and more into your social media marketing, head over to the blog! {Link in profile}⠀
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#smallbusinessowners #resultsdrivenmarketing #marketingresults #floridamarketingagency #marketingtips #contentmarketing #marketingstrategy #socialmediatips #digitalmarketing #digitalagency #socialmediamanagement #socialmediastrategy #instagrammarketing #smtrends #socialmediatrends #socialconsciousmarketing #viralmarketingtips #southwestflorida #buzzworthysocialmedia #buzzworthymarketing #sarasotasmallbusiness #tampabayarea #sarasotabusiness #bradentonsmallbusiness #aroundsarasota #bradentonflorida #floridabusiness #tampabusiness #agconsulting #alyssagayconsulting
What are your business goals for the year? How are What are your business goals for the year? How are you going to achieve them? ⠀
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Through buzz-worthy, consistent, results-driven marketing, that's how! 🐝⠀
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If you're ready to take your business to the next level, we're here to help. Contact us today to schedule your complimentary consultation.⠀
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#digitalmarketingagency #socialmediaagency #marketingstrategy #socialmediamarketing #socialmediaagency #digitalstrategy #socialmediamanager #digitalmarketing #floridasocialmediaagency #buzzworthymarketing #resultsdrivenmarketing #digitalmarketinghandbook #smallbusinessmarketing #contentmarketing #onlinemarketing #floridadigitalagency #floridamarketingagency  #digitalmarketingstrategy #socialmediatips #tampabaybusiness #fortmyers #smallbusinessmarketing #sarasota #lakewoodranch #bradenton #fortmyers #digitalmarketingstrategy #localbusinessmarketing #alyssagayconsulting #agconsulting
SEO...we know those three letters can lead to anxi SEO...we know those three letters can lead to anxiety and frustration, but with studies showing that leads from organic SEO have a 700% higher close rate than other digital marketing strategies, it's time to dive in and get your 2021 SEO strategies in place! ⠀
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On the blog, we're sharing the top 8 SEO trends to master in 2021 to lead to higher website traffic, increased visibility, and of course, more sales. ⠀
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What are some of those trends? ⠀
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🐝 Focus on User Intent:  Most think the first thing they should do when they begin writing content is to make a list of keywords – but that’s a big mistake. Instead, focus on what the user - your ideal client or customer - is hoping to gain from their search. ⠀
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🐝 Optimize for Mobile Use: Practically everyone uses a smartphone or tablet these days - and chances are, this is their primary device, even over a laptop or desktop. With over 50% of all website traffic coming from mobile devices, it's more important than ever that your site is properly formatted and optimized. ⠀
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🐝: Voice Search is on the Rise! More and more people are turning to voice search, whether it's via their phone or another device, like a smart speaker. It's time to start considering how people make these queries and optimizing for them, too. ⠀
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For the rest of our 2021 SEO tips, head to the blog. {Link in bio}⠀
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#seostrategy #seoresults #marketingroi #seohelp #seo #searchengineoptimization #websitetips #seotips #seotricks #digitalmarketing #sem #searchenginemarketing #marketingstrategy #voicesearch #seo2021 #smallbusinessmarketing #digitalmarketingagency #onlinebusiness #businessonline #searchengineresults #improveyourseo #seoservices #socialmediamarketing #onlinemarketing #swfl #buzzworthymarketing #tampabusiness #floridamarketing #agconsulting #alyssagayconsulting
From our hive to yours, we wish you a very Merry C From our hive to yours, we wish you a very Merry Christmas & joyous holiday season! 🎄
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#happyholidays #merrychristmas  #holidaywishes #holidays2020 #socialmediamarketing #socialmediaspecialist #socialmediastrategy #buzzworthymarketing #socialmediatraining #socialmediaexpert #marketinglanguage #marketinglingo #digitalmarketing #digitalmarketingstrategy #smallbusinessmarketing #smallbizmarketing #marketingtips #facebookmarketing #instagrammarketing #socialstrategy #socialmediamanagement #smallbusinesstips #socialmediamanager #digitalmediamarketing #sarasotabusiness #tampabaybusiness #socialmediaagency #contentmarketing #alyssagayconsulting #agconsulting
Words you may hear thrown around a lot when it com Words you may hear thrown around a lot when it comes to your marketing are automations, workflows, and systems. But, what do any of those event mean? ⠀
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Marketing automation refers to using software or processes for repetitive tasks such as email marketing, social media posting, and even ad campaigns. This is done not just for the sake of efficiency, but also to provide a more personalized experience for customers.⠀
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Some examples of personalized automations you may have received, include: ⠀
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📥 Emails for an abandoned cart, anniversary/birthday, or product launch/update⠀
📱 A text message asking you to review a recent experience ⠀
📝 A downloadable guide or quiz results ⠀
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Marketing automations are an integral part of your marketing strategy. By automating various parts of your marketing strategy,  your team will have more time to focus on other tasks, including your overall sales strategy and nurturing leads that show real promise - that means more prospects and more customers. Automations help keep consistent buzz around your brand! 🐝⠀
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What marketing automations do you have in place? If you don't have any, why not? ⠀
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#socialmediatips #socialmediatricks #socialmediamarketing #socialmediaspecialist #socialmediastrategy #buzzworthymarketing #marketingtermsexplained #marketingexplained #socialmediatraining #socialmediaexpert #automationmarketing #marketingautomations #digitalmarketing #digitalmarketingstrategy #smallbusinessmarketing #smallbizmarketing #marketingtips #facebookmarketing #instagrammarketing #socialstrategy #socialmediamanagement #smallbusinesstips #socialmediamanager #digitalmediamarketing #sarasotabusiness #tampabaybusiness #socialmediaagency #contentmarketing #alyssagayconsulting #agconsulting
Here we are, roughly two weeks out from the start Here we are, roughly two weeks out from the start of a new year. Naturally, as a business owner, you're reflecting on all that happened in 2020 - the good, the bad, and the ugly. ⠀
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Too often, we get caught up on the bad and the ugly. We think of all the ways we should have done something differently, a different method or a different outcome, the ways we made mistakes and think that we failed. ⠀
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Remember - business is a marathon. ⠀
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Those instances may have not given you the ideal results or gone exactly the way you hoped, but you're in this for the long haul. ⠀
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Each step (and misstep) you've taken has gotten you here - to this very moment. ⠀
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Now, take a deep breath, stay the course, and win the race. 🏃🏼‍♀️⠀
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#mondaymotivation #entreleader #smallbusinessowners #garyv #businessmarathon #goalgetter #dreamersanddoers #femalebusinessowner #marketingtips #contentmarketing #marketingstrategy #socialmediatips #digitalmarketing #growyourbusiness #entreleadership #socialmediamanagement #socialmediastrategy #instagrammarketing #savvybusinessowner #southwestflorida #sarasotasmallbusiness #tampabayarea #sarasotabusiness #bradentonsmallbusiness #aroundsarasota #bradentonflorida #floridabusiness #tampabusiness #agconsulting #alyssagayconsulting
Do you prefer to shop at Target or Walmart? 🎯 ⠀
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We're going to take a wild guess and say the majority of people will choose Target...have you considered why? ⠀
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Maybe you like the loyalty program? Perhaps it's the selection of home goods? Or maybe it's the seamless experience between in-store and online shopping? ⠀
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Whatever the reason(s), it's because of your user experience! ⠀
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So, what is User Experience? UX is the process dedicated to creating intuitive, simple, and straightforward experiences for your customers. ⠀
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Customers are more likely to remember a bad experience as opposed to a positive experience.  Maybe because as we go through the motions and it appears to be pretty seamless we are grateful at the time that the process is going well and then move on about our day. ⠀
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However, if we have a bad experience – we get frustrated or even angry.  If your site is slow to load or the functionality is off, the customer may hit the back button so fast that they are not even able to look at your product or service. ⠀
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Learn more about UX, how to enhance it for your business, and keep your customers coming back for more on the blog! {Link in profile}⠀
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#ux #userexperience #uxmarketing #buzzworthymarketing #marketingtermsexplained #marketingexplained #socialmediatraining #socialmediaexpert #marketinglanguage #marketinglingo #digitalmarketing #digitalmarketingstrategy #marketinganalytics #importanceofanalytics #websiteanalytics #smallbusinessmarketing #smallbizmarketing #marketingtips #facebookmarketing #instagrammarketing #socialstrategy #socialmediamanagement #socialmediamanager #digitalmediamarketing #sarasotabusiness #tampabaybusiness #socialmediaagency #contentmarketing #alyssagayconsulting #agconsulting
Small Business Saturday may be over, but you can s Small Business Saturday may be over, but you can still support your favorite local businesses this season! ⠀
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How? ⠀
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Nominate them for @srqmag Best of 2021 Awards! You have until Wednesday, December 16 to nominate your favorite local businesses in a variety of categories so that they can enter the annual competition! ⠀
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Head to the link in our profile to nominate us for Best Local Marketing/Creative Agency! 🐝⠀
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#shoplocal #supportlocal #livelocal #lovelocal #shopsmall #supportsmallbusiness #shopsmallbusiness #downtownsarasota #bestofsrq #bestmarketingagency #awardwinningagency #bestcreativeagency #srqmagazine #awardwinningmarketing #buzzworthymarketing #localbusinesslove #shoplocalbusiness #shoplocaltampa #shoplocalsarasota #shoplocalbradenton #smallbusinesslove #smallbizsaturday #smallbizowner #smallbusinessowner #localbusinessowner #smallbusinessweek #smallbusinessrocks #realizebradenton #alyssagayconsulting #agconsulting
We know it's not possible to monetarily support al We know it's not possible to monetarily support all of your favorite small businesses, so here are some ways to support them - without spending a penny! ⠀
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🐝  Like their posts. Go on, just give it a double tap! ⠀
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🐝  Comment on posts to encourage and motivate them. ⠀
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🐝  Share their page or post with others! Send it directly to a friend or share in your stories. ⠀
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🐝 Saving posts for later is a huge engagement boost! That means that their posts will perform better on Facebook & Instagram, and more people will be able to see them! ⠀
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#shoplocal #supportlocal #livelocal #lovelocal #shopsmall #supportsmallbusiness #shopsmallbusiness #guidetoshoppinglocal #downtownsarasota #lkld #localbusinesslove #shoplocalbusiness #shoplocaltampa #shoplocalsarasota #shoplocalbradenton #smallbusinesslove #smallbizsaturday #smallbizowner #smallbusinessowner #localbusinessowner #smallbusinessweek #smallbusinessrocks #realizebradenton #alyssagayconsulting #agconsulting
When you shop local, the world really does get bet When you shop local, the world really does get better! 🥳⠀
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As you're preparing for your holiday shopping, we've created the ultimate guide to shopping local. Head over to the blog to plan your #SmallBusinessSaturday! ⠀
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#dtbt #downtownbradenton #srq #dtsp #shoplocal #supportlocal #livelocal #lovelocal #shopsmall #supportsmallbusiness #shopsmallbusiness #guidetoshoppinglocal #downtownsarasota #lkld #localbusinesslove #shoplocalbusiness #shoplocaltampa #shoplocalsarasota #shoplocalbradenton #smallbusinesslove #smallbizsaturday #smallbizowner #smallbusinessowner #localbusinessowner #smallbusinessweek #smallbusinessrocks #realizebradenton #alyssagayconsulting #agconsulting

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